Michael Houlilhan is the founder of Barefoot Wines, where he was president and CEO. Without major financing or advertising, he and his team took an obscure novelty brand to a mega-brand. Houlihan is the managing partner of Great Thinks, a California-based wine and products consulting firm specializing in brand creation, development, and marketing concepts. He is also a partner at Houlihan & Jones, a wine industry consulting firm specializing in sales management, resource and supply chain optimization, channel distribution management, operating efficiency, and productivity.