Fri, 11/09/2012 - 15:29
Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy telemarketing centers. Glossy pictures of the latest fashions worn by models who barely look human.…
Wed, 09/12/2012 - 11:14
I want you to see your customers in a (lucrative) new light. The old paradigm works like this: Your company produces goods and services that help customers get a job done. In return, the customers pay you money. You take that money and invest a good…