Jerry W. Thomas

Jerry W. Thomas is president and chief executive of Dallas/Fort Worth-based Decision Analyst Inc., a leading international marketing research and marketing consulting firm.

Mon, 01/23/2017 - 12:03
Loyalty Lore and Truisms Busting some myths and recommending some best practices
Mon, 01/23/2017 - 12:03
The many “truisms” of customer loyalty lore are mostly a set of mythologies to deceive the gullible and exploit the innocent. Let us explore these mythologies and then talk about best practices for customer satisfaction and customer loyalty research…