More than 12 years ago, with much experience in field sales, sales management, and sales training, Michael Webb set out to create a data-driven, process-based alternative to the offerings of typical sales training, consulting, and customer relationship management companies. Since 2002, Webb has published numerous articles on ways B2B sales organizations can benefit from process improvement techniques, and consulted with companies like Burr Oak Tool, Danfoss, Wacker, Pentair, as well as many smaller B2B companies. His book, Sales Process Excellence (Sales Performance Consultants, 2014), earned the Shingo Research and Professional Publication Award in 2015. Learn more at his website.