Blake Eskin, writer and editorial director at MakerBot, develops and implements storytelling strategies as well as recommends and implements improvements to editorial workflow, SEO, and search optimization. He advises on print and digital publishing projects and partnerships in addition to writing case studies and publishes a weekly newsletter. Eskin was the editorial director and co-founder of 29th Street Publishing and he was the first web editor of The New Yorker. MakerBot, a subsidiary of Stratasys Ltd., sells desktop 3D printers to engineers, architects, designers, educators, and consumers worldwide.